Commercial
Wellness
New York, NY
2025

WTHN NoHo

A Signature Healing Experience

For WTHN’s fourth location, our goal was to design a space that embodies the brand’s core ethos while introducing a distinct character to differentiate it from the other studios. Drawing inspiration from its NoHo setting, we layered unique finishes and fresh interpretations of the brand’s imagery and color palette. At the reception and retail area, a custom French wash opens the space with the brand’s signature tones, introducing soft, fluid movement that adds an elevated touch.

Stylist: Hyphen and Co
Photographer: GENEVIEVE GARRUPPO
WTHN NoHo acupuncture studio with retail space and tea bar. Custom french wash wall with brass sconces paired with blue arm chairs.
WTHN NoHo acupuncture studio with retail space and tea bar. Open shelves display health supplements, with a custom french wash wall as backdrop with signature brand colors.

The healing starts the minute you walk through the door at WTHN. Every element is meant to soothe the nervous system and start the healing process.

Michelle Larivee, Founder & CEO of WTHN

We brought in the branding through a French wash wall application in the reception, adding texture to the space in a way that still feels neutral. We applied the brand colors - using a multicolor palette is not something you typically see with a French wash.

— Shelly Lynch-Sparks, Founder & Principal Designer

WTHN NoHo acupuncture studio with retail display. Open shelves showcase health supplements and brand prodcuts. The wall has a custom french wash application with signature brand colors.
WTHN NoHo acupuncture studio retail and entrance area. The wall has a custom french wash application with signature brand colors. Sconces lead customers down the hall.
WTHN NoHo acupuncture studio hallway with branded wall vinyl decals and wallpaper. Custom pendants from Etsy illuminate the space. Brass branding signage decorates the wall.

Founder Interview with Shelly Lynch-Sparks of Hyphen and Michelle Larivee of WTHN

WTHN NoHo acupuncture studio treatment rooms are painted with a signature blue shade for a calming session.
WTHN NoHo acupuncture studio treatment rooms have an area for clients to set their personal belongings. Brass mirrors have branded vinyl decals with affirmations for clients.
WTHN NoHo acupuncture studio hallway with sconces, and wooden and brass treatment room signage. Curtains provide privacy for the treatment rooms and help dampen noise.
WTHN NoHo acupuncture studio employee area. We created an area for acupuncturists to sit and work while clients are in their sessions.
WTHN NoHo acupuncture studio bathroom with monochromatic blue design. Vertical subway tile lineshalf the wall. Brass features tie the room together, with vinyl decals on the mirrors.
WTHN NoHo acupuncture studio brick exterior with vinyl window decals in signature brand colors.

Related Projects

Previous

Pvolve Studio New York, NY Commercial, Wellness
Next

WTHN Upper West Side New York, NY Commercial, Wellness